📝 SummarXiv

Abstract

This paper proposes a generative method to dynamically simulate users' short video watching journey for watch time prediction in short video recommendation. Unlike existing methods that rely on multimodal features for video content understanding, our method simulates users' sustained interest in watching short videos by learning collaborative information, using interest changes from existing positive and negative feedback videos and user interaction behaviors to implicitly model users' video watching journey. By segmenting videos based on duration and adopting a Transformer-like architecture, our method can capture sequential dependencies between segments while mitigating duration bias. Extensive experiments on industrial-scale and public datasets demonstrate that our method achieves state-of-the-art performance on watch time prediction tasks. The method has been deployed on Kuaishou Lite, achieving a significant improvement of +0.13\% in APP duration, and reaching an XAUC of 83\% for single video watch time prediction on industrial-scale streaming training sets, far exceeding other methods. The proposed method provides a scalable and effective solution for video recommendation through segment-level modeling and user engagement feedback.